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We partner with China’s most ambitious brands to accelerate global growth by developing integrated communications strategies that translate local strength into global relevance, cultural resonance, and long-term brand value. 

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Chinese Brands Global Accelerator

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Trusted by Leading Brands

We Help Organisations Across Asia Reshape the Way They Do Business, Go to Market and Communicate with the People That Matter Most.

Ruder Finn Asia | Integrated Communications Consultancy

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Best Agency in Asia-Pacific

Multi-Market Consultancy of the Year

Greater China Consultancy of the Year

Asia-Pacific PR Consultancy of the Year

Greater China PR Campaign of the Year

Awards & Recognition

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Ruder Finn Asia is an integrated communications consultancy helping organizations across Asia-Pacific build reputation, manage change, engage stakeholders, and deliver measurable business outcomes. We combine public relations, digital expertise, creative storytelling, data-driven insights, and AI-enabled solutions to reach the audiences that matter most.

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Sabrina Lee, Managing Director, R3 China

Ruder Finn has continued to rank highly in vital areas of performance and business impact according to our R3 PR Agency Scope, which surveyed both marketing and communications leaders as well as agency relationships. The firm saw outstanding results in core service offerings, including strategy, creativity, integrated communications and client experience. Ruder Finn also came out on top in terms of digital marketing capabilities – rated by clients as the most important marketing spend. 

HKTDC Manager, 2021 Asian Financial Forum 

Ruder Finn Asia was an invaluable partner in the 2021 Asian Financial Forum. In just six months, we achieved a record >36 million social impressions and >66,000 attendees at AFF across all digital channels. The team was responsive, professional, creative and technically skilled.

Discover the latest insights from Ruder Finn Asia test

Communications, AI & Digital Insights

Delivering Results Across Asia-Pacific

By combining local expertise with cross-border collaboration, we help Chinese brands thrive globally through culturally resonant strategies that drive meaningful connections and sustainable growth.

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Generation Z, technically defined as those born between 1997-2012, will soon make up the greatest percentage of those in the workforce. Working successfully with Gen Z’s and utilizing their strengths will become a key part of successful communications consultancies.
Nonetheless, there are concerns regarding their arrival in the communications workplace. I wonder where this misjudgment came from. Why should a generation widely known for being creative thinkers, problem solvers and digital natives worry us? 
Is it simply due to the fact that we’re resistant to change? Or could it be the age-old fear of the unknown? Regardless, Gen Z will play an increasingly larger role in communications consultancies as time goes on, so we should accept that the sooner we adapt to the new reality, the sooner we will be able to learn about our changing workspace dynamics.
**Ideas can come from anywhere, not just from the bosses**
Gone are the days when fresh young consultants only looked up to their bosses to learn the ways of the world. Now we look both ways. Considering the concept of reverse mentoring, the older generations, need to accept that they have a lot to learn from Gen Zers.
**It is also okay to say ‘NO’**
Before we enthusiastically nodded at everything thrown our way at work or at home, even when we were mentally exhausted. But, as young minds have shown us, we must chalk out our boundaries when it comes to valuing our mental health. 
**When you are happy first, you can make the world a happier place**
And that brings me to the next lesson the Gen Zers have taught us – the importance of self-care. While we were taught that life is all about getting that corner office and that promotion at any cost, they have taught us that work-life balance is of utmost importance. Rethinking what our institutions can offer to us, their employees, in return for greater efficiency, hard work and new ideas, has reshaped organisations for the better.
**‘I’ in ‘Our’ makes ‘Us’ Succeed**
The allure of this generation is that they have taught us that our uniqueness makes collaboration much more effective. An idea, I must confess, was previously shrouded by rivalry; which often resulted in an unhealthy or unproductive working environment.

**Transparency is the way forward**
These communicators are an outspoken generation. They are willing to share, and so should we. This leads to greater transparency and efficiency at work. 
As Gen Zers enter the communications field, engaging with them may seem daunting. However, if we want to succeed, it is imperative that we come to terms with their values and with them. With the world evolving at a fast pace, there is no escaping the fact that we need to change too. The bigger question is, will we be ready to accept what we need for that change?

Sample test PDF.pdf

Discover effective strategies for collaborating with Gen Z team members in the communications industry.

Working with Gen Z in Communications: What Can We Learn from One Another

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**Comprehensive DEI Strategy Development** 
We’re excited to announce the launch of our Diversity Communications Practice, a specialized unit that will provide comprehensive diversity, equity, and inclusion (DEI) communications strategies. Our services are focused on four key areas: marketing strategy consulting, purpose-driven communication, employee communications, and crisis management. Our vision is to create a world where DEI is embraced by all companies, and we are committed to achieving this through our customized DEI solutions. 
In recent years, there has been a growing recognition across Asia of the importance of DEI in the workplace. The COVID-19 pandemic has accelerated this trend, emphasizing the need for companies to create a more diverse, equitable, and inclusive workplace culture that can adapt to the changing needs of employees and customers. 
Our DEI practice is designed to support companies across different industries, including but not limited to luxury, finance, healthcare, technology, and retail. We understand that companies in these industries face unique challenges when it comes to DEI, and we have the expertise and experience to provide customized solutions that address these challenges. 
Our team of industry-leading experts boasts a wide range of skills, including reputation management, crisis consulting, employee communications, external media relations, and DEI best practices. Alongside our proven track record, this diversity of expertise gives us a distinct competitive advantage. 
At Ruder Finn Asia, we take pride in our current portfolio of DEI clients, which includes international brands, organizations, and NGOs, such as the Singapore Ministry of Manpower, the 2023 Hong Kong Gay Games and the Hong Kong Women’s Foundation. We have also built strong connections with corporate DEI leads across Asia, senior in-house communicators, and C-suite executives. 
To explore how we can assist you with your DEI communications and marketing needs, please don't hesitate to [**get in touch**](https://www.ruderfinnasia.com/contact) with us to schedule a consultation.

Introducing our new Diversity Communications Practice - providing tailored DEI communications strategies to promote inclusivity and drive positive change. With a focus on marketing consulting, purpose-driven comms, employee engagement, and crisis management, we aim to make DEI a reality for businesses worldwide.

Introducing Ruder Finn Asia's Diversity Communications Practice

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Ruder Finn, one of the world's largest independent global communications and creative agencies, founded in 1948 by David Finn and Bill Ruder, is celebrating its 75th anniversary year. 
Year to date, the agency has added 100 new client wins globally, including significant players in healthcare, technology, commerce, leadership and workplace. This impressive roster of new wins includes The Foundation for the National Institutes of Health (FNIH), Balenciaga, TEVA, Masimo, Lamborghini, GSK, Nestle Health Science, the World Wildlife Fund, Vertex, and The Common Wealth Fund.

The landmark anniversary comes on the heels of a more than 100% growth spurt since the rise of the pandemic in March 2020. The firm ended 2022 on an upward trajectory with 43% global revenue growth and a 33% increase in staff. Ruder Finn also expanded its global strategic footprint within the past year with three growth acquisitions in enterprise technology, DE&I, and purpose-driven leadership. 
“For me personally, this monumental milestone of our 75th year is a reminder to reflect on the values that have defined Ruder Finn from its inception: driving positive change through innovative disruption, creative edge, and a strong commitment to ethics,” said Kathy Bloomgarden, CEO of Ruder Finn. “We’re looking forward to supporting our clients who are working towards positive human and planet impact through transformational science and technology, community building, and open dialogue. As forward-thinkers, Ruder Finn is excited to continue working with our clients to drive what’s next in 2023 and beyond.” 
**About Ruder Finn**
Ruder Finn is one of the world's largest independent global communications and creative agencies. Founded in 1948, Ruder Finn has defined and redefined PR for 75 years, shaping communications that help move industry-defining brands, companies, and leaders from what's now to what's next. Ruder Finn provides clients with bold communications strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences around a shared sense of purpose. The agency is organized around five core areas of expertise—Healthcare, Technology, Commerce, Leadership and Workplace—with RF.Studios and tech incubator RF.TechLab providing cutting-edge predictive analytics, breakthrough creative, and customer-focused digital engagement. Ruder Finn has offices across 3 continents including the U.S., Asia and Europe. Wholly owned agencies within Ruder Finn Group include: Ruder Finn Inc., Osmosis Films, Touchdown, Peppercomm, Comunicad, Mantis, RLA Collective, jacobstahl, RF Bloom, and SPI Group. For more information visit www.ruderfinn.com.

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Ruder Finn Celebrates 75th Anniversary Year with 100 New Wins Year to Date

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The China Luxury Forecast provides extensive insight into luxury consumer trends in Greater China.



TRANSFORMATION
IS OUR BUSINESS

Chinese Brands Global Accelerator

Communications, AI & Digital Insights

Working with Gen Z in Communications: What Can We Learn from One Another

Working with Gen Z in Communications: What Can We Learn from One Another

Introducing Ruder Finn Asia's Diversity Communications Practice

Ruder Finn Celebrates 75th Anniversary Year with 100 New Wins Year to Date

Delivering Results Across Asia-Pacific

The Harmony Collection Product Launch

The Macallan

Brand Reputation and Product Exposure

Porsche

“+Almonds, +Radiance” Consumer Activation

Almond Board of California

McDonald's Weibo & WeChat Annual Operations

McDonald’s

Integrated Marketing Campaign

JOHNNIE WALKER

vivo Euro Cup Campaign

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vivo V50 Southeast Asia Launch

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Changan Middle East & Africa Strategy

Changan

"Furry Friends of Singapore" Campaign

OPPO

#Find24HourMiracle Photo Contest

OPPO

Joyoung family Health Hub

Joyoung

Trusted by Leading Brands

Awards & Recognition

Best Agency in Asia-Pacific

Multi-Market Consultancy of the Year

Greater China Consultancy of the Year

Asia-Pacific PR Consultancy of the Year

Greater China PR Campaign of the Year

Build Your Career
with Us

TRANSFORMATION IS OUR BUSINESS

Chinese Brands Global Accelerator

Communications, AI & Digital Insights

Working with Gen Z in Communications: What Can We Learn from One Another

Working with Gen Z in Communications: What Can We Learn from One Another

Introducing Ruder Finn Asia's Diversity Communications Practice

Ruder Finn Celebrates 75th Anniversary Year with 100 New Wins Year to Date

Delivering Results Across Asia-Pacific

The Harmony Collection Product Launch

The Macallan

Brand Reputation and Product Exposure

Porsche

“+Almonds, +Radiance” Consumer Activation

Almond Board of California

McDonald's Weibo & WeChat Annual Operations

McDonald’s

Integrated Marketing Campaign

JOHNNIE WALKER

vivo Euro Cup Campaign

vivo

vivo V50 Southeast Asia Launch

vivo

Changan Middle East & Africa Strategy

Changan

"Furry Friends of Singapore" Campaign

OPPO

#Find24HourMiracle Photo Contest

OPPO

Joyoung family Health Hub

Joyoung

Trusted by Leading Brands

Awards & Recognition

Best Agency in Asia-Pacific

Multi-Market Consultancy of the Year

Greater China Consultancy of the Year

Asia-Pacific PR Consultancy of the Year

Greater China PR Campaign of the Year

Build Your Career with Us

TRANSFORMATION
IS OUR BUSINESS

Build Your Career
with Us