OPPO

Objective

To showcase the imaging power of the Find X8 Series, OPPO partnered with the Singapore Tourism Board and celebrated photographers in a local photography competition inspired by the global “imagine IF” initiative.

Strategy

OPPO enlisted high-profile local personalities to create compelling content and drive contest participation, including actor Romeo Tan, Instagram influencer Andy Yong (1M+ followers), and National Geographic photographer Amrita Chandradas.

Result

The campaign achieved regional visibility, activated the local creative community, and strengthened OPPO’s reputation for imaging excellence.

500

Local photography enthusiasts signed up for the contest

1 million +

People reached across social media during the campaign

Top-tier

Media coverage in Singapore and Asia-Pacific spotlighted the initiative