McDonald's

Objective

Utilize brand content to retain existing users, attract new ones, improve the user experience and increase brand exposure.

Strategy

Consistently monitor the ever-changing landscape of social media platforms and create engaging content to fully leverage the potential of social media communication.

Result

Established a strong Weibo and WeChat presence in China, earning recognition and praise from both fans and the industry.

100M+

WeChat followers

+8%

Weibo PV

+300%

Engagement on a single Weibo message compared to last year